CAR’S LIGHTS

July 7, 2008

Chrysler tries fuel-price guarantee to boost sales.

Filed under: Uncategorized — grilles @ 6:25 am

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DETROIT, May 5, 2008; Kevin Krolicki writing for Reuters reported that Chrysler LLC will let U.S. consumers lock in gasoline prices for three years under a new incentive program launching at a time of sliding vehicle sales, rising oil prices and deepening consumer uncertainty.The U.S. automaker, which has seen sales drop by almost 18 percent this year, said it would offer anyone buying one of its vehicles a pre-paid card that could be used to cap fuel prices at $2.99 per gallon for three years.

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The sales incentive, which will be rolled out on Tuesday, will only envelop the first 12,000 miles (19,000 km) obsessed based on the assessd mileage for the Chrysler car or truck purchased, executives with the privately detained vehiclemaker said.The book Chrysler incentive offer is introduced at a time when high gas worths have hammered sales of the SUVs and trucks that dominate Chrysler’s line-up.”This could be a brave-changer in provisos of how vehicles are sold in the advertiseplace,” Chrysler’s president of North American sales, Steve Landry, told reporters.

Chrysler, now owned by Cerberus funds Management [CBS.UL], said it would evade its pecuniary exposure to rising gas worths as a product of the incentive offer.Other vehiclemakers have experimented with pre-paid gas cards as an alternative to traditional outlet incentives, such as money repayments and nought-percent financing.But Chrysler said its program evident the first shot to set a ceiling on fuel worths for consumers across the United States and was prompted by its own examine screening that uncertainty about gas worths had become a foremost drag on sales.

“One of the stuff that weighs strongly on people’s minds is the volatility of fuel worths,” said Jim plead, Chrysler’s associate chairman and sales chief.Chrysler said its “Let’s restock America” program would be unfilled for May and would eliminate gas-yearning performance cars like its elude skunk and new Challenger muscle car.Because of the way the program is structured, it amounts to a heavier grant on superior, excluding-fuel-effective vehicles. CAR’S LIGHTS best dash kits.

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